It was in mid 2008 that Google decided to release actual monthly search data, much to the delight of most internet marketers. Before that, Google refused to release the actual numbers and only marked the searches as low, average of high. I had to rely on some other very expensive keyword research tools for the data, but then again, it was not accurate, as the searches on Google was not included. They only crawled the smaller search engines. And as we all know, Google dominates 80% of the global market share for searches done on search engines.

Google AdWords Keyword Tool is a very useful and important tool when doing keyword research or online market research for any business. If you are planning to start a new venture, it is essential to do a quick check on this tool to see what people are searching for every single month. It could potentially save you a lot of heartache, money and costs, and point you in the right direction as to what products or services to offer.

It shows you which products have a lot of demand, and you can also see the trend of the demand, whether it is going upwards or downwards, whether the demand is seasonal or stable throughout the year.

For people or corporations who want to sell only in a certain country, Google AdWords Keyword Tool also allows you to target specifically country by country. You can select the country that you want, and enter the keyword of the product that you want to sell. Then click on the button “Get Keyword Ideas”. It will generate the data for the keywords that you have selected, as well as related keywords in addition to your keywords.

It is my practice to do a quick check with this site just before I purchase a domain name to ensure that I am targeting the right keywords in a niche where there is a lot of demand. It is also very useful when running Pay-Per-Click Campaigns or doing search engine optimization (SEO) efforts.

Google Keyword Tool shows you products or areas where there is ready demand. Of course, if you have huge resources and marketing machinery muscles backing you, you could enter a market where there is low or no demand, and try to create a demand for your product from there. If you succeed, the keywords or related keywords for your products would then show on the Google Keyword Tool the following month, as millions people search for your brand online. But, as a word of caution, it is a gigantic uphill task.