Did you know that it is now possible to maximize your profits per client while earning the trust of your potential clients at the same time? These are some of the benefits that product funnel can offer you. This is the process of developing and creating series of products that aim to target every single need of your customer base.
Here are the 4 amazing steps to accelerate your product funnel creation:
1. Advertise to as many potential clients as possible. You need to qualify as many people in the first level of your funnel to easily increase your sales potential. As you know, it may take hundreds or even thousands of sales leads before you can actually make a sale, so it will be beneficial to target as many people as you can. You can do this by advertising your products using all effective marketing tools in the internet today simultaneously. You can use PPC advertising, search engine marketing, and banner ads to drive qualified traffic to your website. At the same, talk about your products and their benefits using content base marketing solutions which include blogging, article marketing, ezine publishing, and forum posting.
2. Offer your low-end product. Once you have generated enough sales leads, you may start offering your products to your target market starting with the one that has the cheapest tag price. If you are selling information products, these could be short ebooks, reports, special newsletters, and audio products that can cost from $10-$30. Make sure that your products carry low risk but can offer high potential return to maximize your sales potential.
3. Offer middle-end product. Move your customers to the next level of your funnel by offering them middle-end products. These could be longer ebooks, CD series, individual training video, 8-hour seminar, and intensive workshop that can cost $30-$500. These types of products must be able to offer your customers with much detailed, in-depth, and complete information so you can easily give them their money’s worth.
4. Offer high-end products. Once you have successfully earned the trust of your customer base by offering them quality products and great customer service, that will be the best time to offer them your high-ticket products. These could be bootcamps, intensive workshop, one-on-one coaching, advanced teleseminar programs, and seminars that can cost up to $1,000-$5,000.