Getting off to a good start in the lawn care industry, or any other business for that matter involves getting to know as much as you can about the customers that you will be targeting.
Market research is essential. Below is a step-by-step plan that you can use to meet your customers, learn about them and get close to them before you start a lawn mowing business.
Research potential Customers
Firstly you should decide on the area that you will be targeting and then go for some long walks around the streets within your chosen area. This gives you a chance to look at the state of the lawns of the households in your chosen area and some chances to try to strike up conversations with people living in the street who may happen to be outside in their yards or on their driveways.
You should carry a clip board with some customer survey forms and when you do manage to have conversations with people try to make notes after each discussion. Try to find out which lawn service provider is currently mowing their lawns, if they are satisfied with their price and service and if they would consider changing to a new lawn service provider. You can also ask for their contact details and permission to contact them once you have started your business.
Depending on the area where you live you can try a door knocking approach but be careful as some areas have regulations that disallow unsolicited door-to-door calls.
Research your Competitors
It is also necessary to do some research to learn about your competitors. Call them and try to find out as much as you can about their prices, services and the way they run their lawn business in general. By taking it one step further and inviting them to come to your own property and give you a quote for your lawn you can then see their whole sales process in action.
Taking the time to do market research before starting your lawn mowing business reduces risk, helps you to meet prospective customers and to analyze the services of your competitors. Market research is crucial if you want to start your lawn mowing business off in the right direction.